Inspired by Tesla’s Masterplan and Figure’s Masterplan

OUR MISSION: Expand human longevity through evidence informed health practices.

VISION: We want to give every human 10 additional years of healthy, vigorous life and change the way people engage with their health.

Ultimately allowing us to live longer, happier lives.

THE PRESENT

The U.S. spent $4 Trillion on healthcare in 2022. It’s the single largest line item making up 20% of GDP – and growing. We spend more on healthcare than the total annual expenses of every other country on earth, except China.

And it gets worse. Our return on $4 trillion results in worse health outcomes. We are among the highest in death rates for treatable conditions. We have the highest rate of people with multiple metabolic and chronic conditions. One in five Americans hasn’t seen a doctor in 5 years or more, we’re obese, overly stressed, suffer with our mental health, our water is toxic, our food is coated in glyphosate, there’s PFAs in nearly everything, and Big Pharma has funded it all to sell you legal drugs that don’t tackle the root cause of the issue.

Healthcare has misaligned incentives from patient, payor, and provider. Insurers typically pay a certain amount for various treatments on a fee-for-service model so providers are incentivized to perform as many services as possible. The system ends up spending most of the money when it’s too late – when people have already gotten chronic conditions or have ended up in the hospital.

This has become a national crisis. We need to fix the complacency with the current state of healthcare — the health of our country literally depends on it.

Poor engagement, which is caused by poor consumer experience, is one of the biggest problems in healthcare. UnitedHealth Group, is the largest healthcare company in the world and has an NPS of 4 – out of 100. Only 40 to 50% of patients who are prescribed medications for management of chronic conditions like diabetes and hypertension adhere to their medication, causing 100,000 annual deaths and $100 billion in preventable medical costs each year. Existing players are corrupt – and at best negligent in missing the opportunity that could come from building a better experience for consumers that would engage them in their care.

THE POSSIBILITY

If we reflect back to the early days of Uber, it was truly a magical experience. You pressed a button on your phone, and magically a car appeared and took you to your destination. At arrival, you just got out of the car without having to worry about payment. It just happened.

Health should be the same way. We shouldn't even know it exists — it's just magic. Somehow, in the water we drink, in the food we eat, in the habits we have and in our surrounding environment, we just maintain perfect health.